3 Dead-Simple Tests That Could Double Your Website's Results Today - Communication & Design Digital Marketing Agency

Want to know the dirty little secret about most business websites?

They’re built on guesswork. But here in Freeport, we’re seeing smart businesses use these three simple tests to transform their websites from “pretty brochures” into customer-generating machines.

Test #1: The “Can My 8 Year Old Read This?” Test

Here’s a shocking stat: Most websites are written at a college reading level. But guess what? Even Harvard grads prefer to read at an 8th-grade level when they’re browsing online. So we try to keep it around a 4th-grade reading level because, well, we didn’t go to Harvard either.

Quick ways to test your readability:

Drop your content into the Readability Test Tool
Read it out loud (if you stumble, your visitors will too)
Show it to someone who knows nothing about your business

Pro Tip: Aim for a Flesch reading score of 60-70. That’s the sweet spot where almost everyone can understand your message without feeling talked down to.

Test #2: The “Digital Body Language” Test

Imagine being able to watch exactly where people click, scroll, and spend time on your website. That’s exactly what mouse tracking does.

Using tools like Crazy Egg (our favorite), you’ll discover:

Where people actually click (often not where you think)
How far down your pages they scroll
Which parts of your site they ignore completely

Real Example: A local Freeport business found their most-clicked button was hidden at the bottom of their page. Moving it to the top increased leads by 43%.