The Brutal Truth About Where You Show Up on Google (And Why It Matters)

Let me share something that keeps me up at night: watching Freeport businesses lose customers simply because they’re not showing up where people are looking.

Here’s a Hard Pill to Swallow…

If you’re not on page one of Google, you might as well be invisible. I know that sounds harsh, but after helping dozens of local businesses with their online presence, I’ve seen the numbers firsthand.

Let These Sink In for a Minute:

🔍 The “70% Rule”

70% of people never click past page one of Google. Think about that. If you’re on page two, you’re missing 7 out of 10 potential customers.

📊 The “Golden Triangle”

Here’s something wild: The #1 spot on Google gets over half of all clicks. And the top three spots? They grab about 80% of all clicks combined. So yeah, being #7 versus #2 isn’t just a small difference – it’s potentially thousands of dollars in lost business.

🎯 The “15% Reality Check”

Only 15% of Google searches now show those traditional “10 blue links.” Instead, you’re seeing:

Local map listings
Customer reviews
Business photos
Social media profiles

What This Means for Your Freeport Business

Look, I’m not sharing these numbers to scare you. I’m sharing them because every week I talk to business owners who are frustrated about losing ground to their competitors online.

The good news? This isn’t rocket science. It’s about:

Getting your business in front of the right local searches
Making sure your Google listing stands out
Building a complete online presence (not just a website)

Here’s What You Can Do Right Now

1. Google your main service + “Freeport IL” (or your location) – Where do you show up?

2. Check if your Google Business listing is complete

3. See if your business shows up in local map results

Want to Stop Losing Customers to Your Competition?

I’ve helped dozens of Freeport businesses climb those Google rankings and get in front of more customers. Let’s talk about how we can do the same for you.

Two easy ways to get started: