Picture this: Someone in Freeport needs exactly what your business offers. They hop on Google, type in a search, and… your competitor shows up instead of you.
Ouch.
Here’s the good news: With the right keywords, you can change that story. At Communication and Design Inc., we’ve helped countless Freeport businesses get found online, and today we’re sharing our proven keyword strategy.
What Are Keywords (In Plain English)?
Think of keywords like a matchmaking service between your business and potential customers. When someone searches online, they use specific words and phrases. If your website uses those same phrases… BINGO! You’ve got a match.
Step 1: Brain Dump (The Fun Part)
Start by listing out:
- What you sell
- What problems do you solve
- Questions customers ask you
- Your location (Freeport, Illinois)
Pro Tip: Use your customers’ language, not industry jargon. If they say “tooth doctor” instead of “dentist,” guess which term you should use?
Step 2: Finding the Golden Keywords
Not all keywords are created equal. Here’s how to find the winners:
Search Volume: Size Matters
Example time: Let’s say you’re a local plumber.
- “Freeport plumber” might get 200 searches monthly
- “Plumber in Freeport IL” might get 50
- Which would you rather target? (Hint: Bigger isn’t always better)
Competition Level: Pick Your Battles
Here’s a secret: Sometimes it’s better to be a big fish in a small pond. Instead of competing for broad terms like “plumber,” try:
- “24-hour plumber Freeport IL”
- “Emergency pipe repair Freeport”
- “Residential plumbing inspection Illinois”
Step 3: Put Those Keywords to Work
Once you’ve got your golden keywords, they need to show up in:
- Your website content
- Blog posts
- Online ads
- Social media
Ready to Stop Playing Hide and Seek with Customers?
Look, keyword research isn’t rocket science, but it does take time and know-how to get right. At Communication and Design Inc., we’ve been helping Freeport businesses get found online for years.
Want to see exactly how we could help your business show up when local customers are searching?
Two easy ways to learn more:
- Call us at 815-281-5152
- Schedule a free strategy session: Book Your Call Here
Remember: Every search is a potential customer. Let’s make sure they find you instead of your competition.
