Look, we all know Facebook is vital for business these days. But let’s be honest – staring at a Facebook page with only a handful of likes can feel like throwing a party where nobody showed up.
Here’s the thing though: Those likes aren’t just vanity metrics. Each person who likes your page becomes a potential ambassador for your brand, able to share your content with hundreds (or thousands) of their friends.
At Communication and Design Inc., we’ve helped countless Freeport businesses build their Facebook presence. Here are three battle-tested strategies that actually work:
1. The “Inside-Out” Growth Strategy
Start with who you know. Here’s exactly how:
- Set up multiple page administrators (these can be trusted employees or colleagues)
- Have each admin invite their personal connections
- Use the “Build Audience” feature (we’ll show you where to find it)
- Send personalized invites (they work better than mass invites)
Pro Tip: Don’t just blast invites to everyone. Choose connections who might actually be interested in your business.
2. Strategic Paid Promotion
Facebook’s paid advertising isn’t just throwing money at the wall. When done right, it’s like having a heat-seeking missile for your ideal customers.
You can target based on:
- Location (perfect for local Freeport area businesses)
- Age and interests
- Behavior patterns
- Connection to current followers
Quick Win: Start with a small budget ($5-10/day) and test different audiences to see what works best.
3. Create Content People Actually Want to Share
Here’s a secret: Nobody wants to share your “Buy Now!” posts. But they will share content that makes them look good or helps their friends.
Try these proven content types:
- Industry insights their friends might not know
- Behind-the-scenes looks at your business
- Tips and tricks related to your industry
- Local news and updates
The key? Post at least weekly and make it worth their while to hit that ‘share’ button.
Ready to Stop Struggling with Facebook?
Here’s the truth: Building a Facebook following takes time, but it doesn’t have to be complicated. At Communication and Design Inc., we help Freeport businesses turn their Facebook pages into customer-generating machines.
Want to know exactly how we could help your business? Let’s talk about it.
Call us at 815-281-5152 or set up a time to learn more about developing a digital marketing strategy for your business.
Remember: Every new “like” is a potential customer. Let’s help you find them.
