Picture this: Someone visits your website, spends a few minutes looking around… and then leaves. Like 98% of first-time visitors do.
But what if you could keep showing up in their world, gently reminding them about your business?
That’s exactly what retargeting does, and here at Communication and Design Inc., we’re going to break it down in plain English.
What is Retargeting, Anyway?
Think of it like this: When someone visits your website, a small piece of code (totally harmless and privacy-friendly) gets placed on their browser. This code is like leaving a little breadcrumb trail that helps your ads find them later.
Here’s what happens next:
- That person goes about their day
- They read news sites
- Check social media
- Visit other websites
- And there you are – your ad appears, reminding them about your business
But here’s the really cool part…
You’re not just randomly showing ads to everyone. You’re only reaching people who’ve already shown interest in what you offer. It’s like having a second chance to make a first impression.
Why Does This Matter For Your Business?
Simple: Most people need to see your business multiple times before they’re ready to buy. The old marketing rule says it takes 7-8 touchpoints before someone makes a purchase decision.
Retargeting helps you stay visible during that decision-making process without:
- Breaking the bank
- Being annoying
- Wasting money on people who aren’t interested
Real World Example:
Ever looked at a product online, then noticed ads for that same product following you around the internet? That’s retargeting in action. And it works because it keeps businesses top-of-mind when people are still in “thinking about it” mode.
Here in Freeport, Illinois, we’re helping local businesses use this exact strategy to turn website visitors into customers. No tech degree required on your part – we handle all the complex stuff.
Want to learn more about how this could work for your specific business? Let’s have a conversation about it.
Call us at 815-281-5152 or set up a time to talk here. We’ll explain everything in plain English and help you decide if retargeting makes sense for your goals.
Remember: Every person who leaves your website is a potential customer who just wasn’t ready yet. Retargeting helps you stay in front of them until they are.
