Let’s have a quick chat about your business website. You know – that digital storefront that’s supposed to be bringing you new customers 24/7.
The truth is, websites that worked perfectly fine just a couple of years ago might be hurting your business today. And I’m not just talking about how it looks.
Think about it like this: remember when flip phones were all the rage? They still made calls, but try running modern apps on one. That’s kind of what’s happening with older websites right now.
Three Warning Signs Your Website Is Pushing Customers Away
The Mobile Mess
Here’s something that might surprise you: according to Google’s own data, more than 80% of your potential customers are probably trying to visit your site on their phones right now.
But here’s the problem – if your website wasn’t built with mobile in mind, those visitors are having about as much fun as trying to parallel park a semi-truck. They’re pinching to zoom, scrolling sideways, and probably cursing under their breath. And trust me, they’re not sticking around long enough to become customers.
The Update Challenge
Modern websites should be as easy to update as posting on Facebook. If you need to call a developer just to change your business hours or add a new photo, that’s like needing a mechanic to adjust your car radio. It shouldn’t be that hard – it doesn’t HAVE to be that hard.
Hidden Performance Problems
But the real kicker? Most business owners don’t even know when their website is underperforming because they’re not looking at the right numbers. Google Analytics (it’s free, by the way) can tell you exactly how many potential customers are visiting your site and – more importantly – how many are leaving without taking action.
What A Healthy Website Looks Like in 2025
- It loads faster than your kids can say “Are we there yet?” (under 3 seconds, to be exact)
- It’s secure (look for that little padlock icon in the browser)
- It looks great and works perfectly whether someone’s on a phone, tablet, or computer
- You can update it yourself without getting a headache
The good news? Fixing these issues isn’t as complicated or expensive as you might think. But here’s the catch – the longer you wait, the more business you’re probably losing to competitors who’ve already updated their sites.
Ready to See Where Your Website Stands?
Here at Communication and Design in Freeport, we help local businesses like yours understand their websites in plain English – no tech jargon, we promise.
Give us a call at 815-281-5152 or book a free consultation at our scheduling page.
We’re right here in Freeport, Illinois, ready to help you turn your website from a liability into your best salesperson.
P.S. – The longer you wait to update your website, the more business you could be losing to competitors. Schedule your free website review today and we’ll show you exactly where your site stands compared to current standards.
