Quick question: Do you know exactly how many potential customers visited your website last month? How about how many of them actually picked up the phone and called you?
If you’re like most business owners I talk to, you probably don’t. And that’s like running a store with a blindfold on – you have no idea who’s walking in or walking out.
Here’s The Good News…
Google has this completely free tool called Google Analytics that’s like having a 24/7 salesperson tracking everything happening on your website. And I mean everything.
But here’s the thing – most business owners either aren’t using it, or they’re looking at the wrong numbers. Let me show you what actually matters.
The Only Numbers You Really Need to Watch
1. Where Your Visitors Come From
Imagine knowing exactly which Facebook post, Google ad, or email campaign is sending you the most customers. That’s not magic – it’s just one simple report in Analytics. No more guessing which marketing actually works.
2. What People Do On Your Site
Are visitors immediately hitting the “back” button? Are they reading your About page but never reaching out? Analytics shows you exactly where you’re losing potential customers – and more importantly, why.
3. Who Your Real Audience Is
Think you know your customer base? Analytics might surprise you. I had a client who discovered 40% of their traffic was coming from two towns over – an entire market they didn’t know they had.
What This Means For Your Bottom Line
When you understand these numbers (and trust me, it’s not rocket science), you can:
- Stop wasting money on marketing that doesn’t work
- Focus on the pages that actually convert visitors into customers
- Find new markets you didn’t know existed
- Beat your competition with data they probably don’t have
The Real Reason Most Businesses Don’t Use Analytics
Let’s be honest – setting up Analytics can feel overwhelming. Those dashboards look like they were designed by NASA. That’s exactly why we created our “Plain English” Analytics service.
We set everything up, show you only the numbers that matter for your business, and explain everything in normal human language. No tech degree required.
Here’s What You Get
- Professional Analytics setup (we handle all the technical stuff)
- Monthly reports in plain English
- Action items you can actually use
- Regular check-ins to make sure you’re getting value
Ready to Take Off the Blindfold?
Here at Communication & Design Inc. in Freeport, we help local businesses like yours understand their website traffic without the headache. Give us a call at 815-281-5152 or book a free Analytics consultation at our scheduling page.
P.S. – Right now, your competitors might be making better decisions because they have data you don’t. Schedule your free Analytics consultation today and we’ll show you exactly what you’re missing (and what to do about it).
