Let’s be real for a second – getting someone to trust you online is tough.
Think about it: When’s the last time you bought something from a website you’d never heard of? …exactly.
Your potential customers feel the same way. But here’s the thing – there’s a psychological formula to building trust online, and most businesses get it completely wrong.
The 3 Trust Triggers That Actually Work in 2025
1. Social Proof (AKA “Show Me Others Like Me“)
Fun fact: 92% of consumers read online reviews before making a purchase. But having a bunch of 5-star reviews isn’t enough anymore.
Here’s what actually works:
- Video testimonials (they’re 4x more convincing than text)
- Before/after results with real numbers
- Reviews that mention specific problems you solved
2. Authority by Association
Remember in high school how hanging out with the cool kids made you cool by default? The same psychology works in business.
Quick wins include:
- Getting featured in local news
- Partnerships with respected brands
- Industry certifications (that actually matter)
3. Reputation Management That Actually Works
Here’s a scary stat: One negative article can cost you 22% of potential customers. Three negative articles? You’re losing 59.2% of potential customers.
But most businesses handle this completely wrong. Instead of trying to “delete” negative reviews (which usually backfires), you need to:
- Respond professionally to every review (good and bad)
- Turn angry customers into advocates (we’ll show you how)
- Build a flood of positive content that pushes down anything negative
The Million-Dollar Question
How many customers are you losing right now because they don’t trust your online presence?
We’ve developed a Trust Score assessment that shows you exactly where you stand and what to fix first. It takes 15 minutes and could save your business thousands in lost sales.
Here’s How It Works
- We analyze your current online presence
- Compare it against what’s working in 2025
- Show you exactly what to fix (in order of importance)
- Give you a step-by-step plan to build instant trust
Ready to Become the Most Trusted Business in Your Industry?
Here at Communication & Design Inc. in Freeport, we help local businesses build unshakeable trust online. Give us a call at 815-281-5152 or get your free Trust Score assessment at our scheduling page.
P.S. – Every day you wait, potential customers are choosing your competitors because they seem “more trustworthy” online. Get your free Trust Score assessment today and we’ll show you exactly how to fix that.
