Let me share something disturbing…
After 15 years of fixing failed websites in Freeport, I’ve seen too many business owners waste $10,000+ on websites that look pretty but generate zero revenue.
Here’s the truth: 83% of web designers won’t volunteer this information unless you specifically ask. That’s why these five questions are your secret weapon for avoiding an expensive mistake:
1. “Walk Me Through Your EXACT Process for Generating Revenue with Websites”
Notice I didn’t say “design process.” Any agency can make something pretty. What you need to hear is:
- How they plan to convert visitors into customers
- Their strategy for driving qualified traffic
- Specific steps they take to measure success
Red Flag: If they start talking about “clean design” or “modern aesthetics” first, run.
2. “Show Me Real Numbers from Your Last 3 Projects”
Portfolio screenshots are nice. ROI is better. Ask for:
- Before/after conversion rates
- Actual revenue generated
- Traffic growth numbers
Real winners will happily share these stats. Pretenders will change the subject.
3. “What Happens After the Website Launches?”
Your website is a business tool, not a piece of art. Demand to know:
- Ongoing optimization plans
- Training for your team
- Support and maintenance details
4. “How Will You Measure Success?”
The only metrics that matter are:
- Leads generated
- Sales converted
- Return on investment
If they start talking about “page views” or “time on site,” they’re dodging the real question.
5. “What Happens If It Doesn’t Work?”
This question separates professionals from pretenders. You need to know:
- Their guarantee policy
- The revision process
- How they handle missed objectives
Here’s What Most People Get Wrong…
A great website isn’t about design – it’s about results. At Communication & Design Inc., we’ve helped hundreds of Freeport businesses turn their websites into 24/7 sales machines.
Ready for a Website That Actually Makes You Money?
Let’s talk about creating a website that works as hard as you do. Call 815-281-5152 for your free Website Revenue Review, or visit our scheduling page.
P.S. – The best time to fix a broken website was yesterday. The second best time is now. Don’t wait until your competition figures this out.
