“But how do I know if social media is actually making me money?”
If you’ve ever looked at your company’s social media accounts and wondered if they’re worth the time and effort, you’re not alone. After helping a whole bunch of Freeport businesses crack the social media code, I’ve discovered measuring ROI doesn’t have to be complicated.
Here are three ways to know if your social media is working – without needing a PhD in data science:
1. Profile Interactions (The Numbers That Actually Matter)
Forget vanity metrics. Here’s what really counts when measuring your social engagement:
- Facebook: Focus on post shares and comment quality (not just likes)
- Instagram: Track saves and profile visits (they show real interest)
- LinkedIn: Monitor connection requests and direct messages from your target market
Pro Tip: One genuine comment is worth more than 100 random likes. Look for signs of real engagement, not just surface-level interactions.
2. Google Analytics (Your Secret Weapon)
Want to see exactly how many website visitors come from social media? Here’s how:
- Install Google Analytics 4 on your website (we can help if needed)
- Check your “Acquisition” reports to see social media traffic
- Track which posts actually drive people to take action on your site
The best part? This data tells you exactly which social platforms are worth your time – and which ones aren’t pulling their weight.
3. Paid Social Tracking (Follow the Money)
If you’re investing in social media ads, you need to know your numbers:
- Cost per lead from each platform
- Customer acquisition cost
- Return on ad spend (ROAS)
Facebook’s Ad Manager makes this easy – but only if you set it up correctly from the start.
The Truth About Social Media ROI
Here’s what nobody tells you: Social media success looks different for every business. What works for the coffee shop down the street might not work for your manufacturing company.
Need Help Making Sense of Your Social Media Numbers?
At Communication & Design Inc., we help Freeport area businesses turn social media from a time-sink into a profit center. Let’s look at your current social media strategy and find out what’s really working.
Call 815-281-5152 to schedule your free Social Media Review, or visit our scheduling page.
P.S. – Don’t waste another dollar on social media until you know how to measure your results. Let’s fix that.
