I hear it all the time…
Freeport business owners that are trying to handle their own marketing because “nobody knows your business better than you do.“
Or maybe you think “professional marketing is too expensive.“
I get it. I really do.
But here’s the problem…
Your DIY Marketing Is Bleeding Money
Let’s do some quick Freeport math together:
- Average small business owner’s time value: $150/hour (usually it’s WAY higher, too)
- Hours spent on social media per week: 5
- Hours updating website: 3
- Hours creating content: 4
That’s 12 hours a week or 48 hours per month.
Total monthly cost: $7,200 of YOUR TIME
And we haven’t even talked about the opportunity cost yet…
The REAL Price of DIY Marketing
1. Lost Business Opportunities
While you’re wrestling with WordPress, your competitors are closing deals. Just last month, a local Freeport restaurant owner told me he missed a $2500 catering opportunity because his website contact form was broken for two weeks. His “web guy” (who was also a family member) hadn’t gotten around to fixing it yet!
2. Family Time Sacrificed
How many Sunday afternoons have you spent trying to figure out Facebook instead of being with your family? Those moments are priceless – and they’re gone forever.
3. Stress and Burnout
Marketing technology changes faster than Freeport’s weather. Keeping up is a full-time job by itself. Are you really able to stay current while running your business?
The Amateur Tax: Mistakes Cost Money
Here are real examples from Freeport businesses we’ve helped:
Website Mistakes
- Slow loading times are driving away visitors
- Missing mobile optimization (when 67% of Freeport searches are mobile)
- Zero SEO strategy (meaning Google ignores you)
Social Media Mistakes
- Posting at the wrong times
- Missing engagement opportunities
- Inconsistent branding
Google Ads Mistakes
- Targeting the wrong keywords
- Wasting budget on non-buyers
- Missing conversion tracking
The Professional Alternative
Here’s what professional marketing actually costs:
Our average Freeport client invests between $1,500-$3,000 per month.
What they get:
- Expert team that handles everything
- Proven strategies that work
- Measurable results
- Their time back
- Peace of mind
Real Results From Real Freeport Businesses
Consider these local success stories:
- Local golf course: SOLD OUT memberships before season start
- Retail furniture store: 47% increase in MONTHLY BOTTOM LINE!
- Local Roofing Company: Booked appointments online without lifting a finger on day one!
The Choice Is Yours
Right now, you’re at a crossroads with two clear paths:
Path #1: Keep grinding it out solo…
Every Sunday night you’ll hunch over your laptop, trying to figure out why your Facebook ads aren’t converting. You’ll waste another 3 hours updating your website, only to realize you broke the contact form. Meanwhile, your competitor across town just hired a team that’s cranking out daily content and dominating local search results.
Path #2: Hand the marketing reins to experts…
Imagine waking up to fresh leads in your inbox. Your website actually converts visitors into customers while you sleep. Instead of wrestling with Google Analytics, you’re focusing on what made you start your business in the first place – serving your customers and growing your company.
Look, I get it. Letting go isn’t easy. But ask yourself: What’s the real cost of trying to do it all yourself? How many opportunities are slipping through the cracks while you play amateur marketer?
Ready To Stop DIY Marketing?
Let’s have a frank conversation about your business goals and create a marketing plan that actually works.
Two Ways to Get Started:
1. Get Your Free Marketing Playbook
Schedule your free strategy session
2. Call Us Directly: 815-281-5152
P.S. Still thinking about DIY? Remember: Every month you wait is another $7,200 of your time spent on marketing instead of growing your business. Let’s fix that.
