Look… I need to tell you something about video marketing that might surprise you…
Most local Freeport businesses are approaching their video strategy in reverse order. And understanding the right sequence changes everything.
The Platform Priority System
Each platform has its own “appetite” for content. And when you feed these platforms in the wrong order, your results suffer.
Let me show you the right way to do this…
STEP 1: YOUTUBE FIRST (HERE’S WHY)
YouTube is like that friend who hates being the last to know anything. When you give YouTube first dibs on your video, two important things happen:
- YouTube’s processing system creates multiple quality versions of your video
- Your content gets indexed immediately for better search results
Here’s exactly how to do it:
Upload to YouTube first, but DON’T SHARE IT YET. This is crucial. Write a title that actually tells people what they’ll learn.
For example, if you’re a local business owner in Freeport showing how to do Facebook ads, your title might be:
“How Freeport Businesses Can Get Customers From Facebook Ads (2025 Method)”
STEP 2: THE FACEBOOK TIMING ADVANTAGE
Here’s something most people miss about Facebook:
The platform has optimal posting times – when your ideal audience is most likely to be engaging. For Freeport businesses, these times have typically worked best from what we’ve experienced:
- Tuesday through Thursday, 9am-11am (when business owners are settling in)
- Tuesday through Thursday, 1pm-3pm (post-lunch engagement peak)
Important: Don’t just share your YouTube link. Upload your video directly to Facebook as a native post.
STEP 3: THE 15-MINUTE ENGAGEMENT WINDOW
The first 15 minutes after posting are CRITICAL. Here’s your action plan:
- Post your first comment with valuable extra information
- Tag 2-3 relevant local business connections
- Respond to every engagement promptly
STEP 4: STRATEGIC CONTENT DISTRIBUTION
After that first hour, expand your reach. But remember:
- LinkedIn users seek business insights
- Facebook group members want community value
- Email subscribers expect exclusive content
Advanced Implementation Tips
After 24 hours, you can edit your Facebook post to include your YouTube link. By then, your content has proven its value to the algorithm.
Pro tip: Feature your best-performing video on your profile. It works like a continuous lead generator.
Your Next Steps
This isn’t about gaming the system. It’s about understanding how these platforms work and giving them what they want, in the order they want it.
Follow this process exactly. Each step builds on the previous one.
Questions about implementation? Our team at Communication & Design is here to help. This matters, and we want you to get it right.
Book your free Marketing Playbook session or call us at 815-281-5152.
