One of our clients learned this lesson the hard way.Their top salesperson used a personal Gmail account for work. "It's just easier," they said. And honestly? Nobody pushed back. Emails were going out, customers were responding, and everything seemed fine.Then that...
Communication & Design, Freeport, IL 17+ years helping local businesses grow their online visibility in Northwestern Illinois Last month, a restaurant owner in Freeport asked me a question I hear almost every week: “Should I be paying for Google Ads, or...
Last week, a Freeport business owner called us. She was frustrated. Angry, actually. Her competitor down the street was getting six phone calls a day from people she’d never met before. Meanwhile? Her phone sat silent. Same town. Same industry. Same quality...
You know that sick feeling you get after spending $1,500 on ads that went nowhere? Or when you launch a new product and crickets? Yeah, that feeling sucks. Now, this might make you uncomfortable… But hear me out… Nine times out of ten… It happens...
The Bean Store That Broke Every Rule She opened a store that refused to take your money. Only your beans. Kat Kavner was running a small canned food company with great products. The New York Times even called their beans “luscious and excellent.” But...
Last year, a 47-year-old event came to us with a problem. Not the “tweaks needed” kind of problem. The “we’ve been doing this the same way forever, and it’s dying” kind of problem. Their marketing budget? Thousands of dollars are...
