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The Complete Guide to Call-to-Action Testing: Turn More Browsers Into Buyers

The Complete Guide to Call-to-Action Testing: Turn More Browsers Into Buyers

by Ryan Lester | Feb 21, 2025 | Company News, Internet Marketing

Let me share something most “experts” won’t tell you about CTAs… The difference between a good call-to-action and a great one isn’t just clever copywriting – it’s systematic testing and optimization.   Why Most CTAs Fail...
The 5 Questions Your Web Designer Hopes You’ll Never Ask (But You Must)

The 5 Questions Your Web Designer Hopes You’ll Never Ask (But You Must)

by Ryan Lester | Jan 27, 2025 | Company News, Digital Marketing, Web Design

Let me share something disturbing… After 15 years of fixing failed websites in Freeport, I’ve seen too many business owners waste $10,000+ on websites that look pretty but generate zero revenue. Here’s the truth: 83% of web designers won’t...
3 Dead-Simple Tests That Could Double Your Website’s Results Today

3 Dead-Simple Tests That Could Double Your Website’s Results Today

by Ryan Lester | Nov 26, 2024 | Web Design

Want to know the dirty little secret about most business websites? They’re built on guesswork. But here in Freeport, we’re seeing smart businesses use these three simple tests to transform their websites from “pretty brochures” into...
Turn Your Ad Clicks Into Customers (Without Increasing Your Budget)

Turn Your Ad Clicks Into Customers (Without Increasing Your Budget)

by Ryan Lester | Nov 21, 2024 | Search Engines

What The Heck Is A Landing Page? (And Why Your Business Needs One) Imagine walking into a grocery store looking for milk… But instead of going straight to the dairy aisle, you’re forced to wander through every single department first. Frustrating, right?...
The 3-Step Social Media Holiday Sale Formula (That Actually Works)

The 3-Step Social Media Holiday Sale Formula (That Actually Works)

by Ryan Lester | Nov 15, 2024 | Internet Marketing, Social Media

Listen… If you’re about to throw up another “20% OFF EVERYTHING!!!” post on social media…stop right there. Here’s why most holiday promotions fail miserably (and how to make yours practically print money instead): The Brutal Truth...

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Latest Posts

  • Small business owner in Lena Illinois protected from cyber attack with laptop showing security shield blocking spam bots
    Spam Bots Attack Lena Illinois Business Website: Why Every Small Town Business Needs Website Security
    by Ryan Lester
    June 18, 2025
  • Cedar Inn's new website design showing mobile-first layout with restaurant information, menu access, and local SEO optimization for Cedarville Illinois dining
    Cedarville Business Launches First Website: Cedar Inn Case Study
    by Ryan Lester
    June 4, 2025
  • Freeport IL restaurant owner taking professional food photos with smartphone
    How to Take Drool-Worthy Food Photos That Actually Drive Sales (A Freeport Restaurant Guide)
    by Ryan Lester
    May 22, 2025
  • Visual diagram showing how internal linking connects website pages for better SEO
    Internal Linking for SEO: The Secret Weapon Most Small Business Websites Are Missing
    by Ryan Lester
    May 21, 2025
  • Diagram showing keyword stuffing and its negative impact on SEO for Freeport businesses
    Keyword Stuffing: What It Is and Why It’s Killing Your SEO in Freeport
    by Ryan Lester
    May 20, 2025

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