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The Email Marketing Secret That Turns Website Visitors Into Loyal Customers (Most Businesses Ignore It)

The Email Marketing Secret That Turns Website Visitors Into Loyal Customers (Most Businesses Ignore It)

by Ryan Lester | May 13, 2025

Ever feel like your website is just a digital brochure? You know, the kind that people glance at once… And then never think about again? awkward silence Here’s the truth most web designers won’t tell you: Having a great website is only the FIRST...
The Truth About Email Marketing Frequency – The brutal math behind why you need to email more (even if it scares you)

The Truth About Email Marketing Frequency – The brutal math behind why you need to email more (even if it scares you)

by Ryan Lester | May 1, 2025

Why Nobody Sees Your Emails by The Deep Dive Podcast https://communicationanddesign.com/wp-content/uploads/2025/04/The-Power-of-Email-Frequency_-Reaching-More-Customers.wav Scared that sending too many emails to your business customer list will scare them off (or...
Why Freeport Illinois Businesses Trust Communication & Design For Digital Growth

Why Freeport Illinois Businesses Trust Communication & Design For Digital Growth

by Ryan Lester | Mar 27, 2025

Think back to when you first started your Freeport business. Remember that rush of excitement? The endless possibilities? Now, fast forward to today… If you’re like most local business owners I talk to, you’re probably feeling overwhelmed by all the...
How to Create a Winning Digital Marketing Strategy in 2025: A Small Business Guide

How to Create a Winning Digital Marketing Strategy in 2025: A Small Business Guide

by Ryan Lester | Feb 19, 2025

Let me tell you something that might surprise you… 96% of small businesses are doing digital marketing completely wrong. I know because I’ve seen it firsthand helping local businesses here in Freeport, Illinois turn their digital presence around.  Just...
Email Marketing in 2025: The Money’s Still in the List (But Not How You Think)

Email Marketing in 2025: The Money’s Still in the List (But Not How You Think)

by Ryan Lester | Feb 14, 2025

Let me tell you something wild: Every $1 spent on email marketing returns $36 on average. That’s not a typo. While everyone’s chasing the latest social media trend, smart businesses are quietly banking big profits from their email lists. But here’s...
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