Let’s cut through the hype for a second… You’ve probably heard every marketing guru screaming about Facebook ads being one of two things: either they are “dead” or they are the “holy grail” of marketing. Here’s the raw...
Let me share something that might shock you… While most businesses obsess over pretty designs and fancy templates, the most profitable emails I’ve ever written were plain text messages that looked like they came from a friend. Need proof? Here are two...
