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Email Marketing in 2025: The Money’s Still in the List (But Not How You Think)

Email Marketing in 2025: The Money’s Still in the List (But Not How You Think)

by Ryan Lester | Feb 14, 2025 | Email Marketing, Internet Marketing

Let me tell you something wild: Every $1 spent on email marketing returns $36 on average. That’s not a typo. While everyone’s chasing the latest social media trend, smart businesses are quietly banking big profits from their email lists. But here’s...
Stop Flying Blind With Your Email Marketing: A Local Store Owner’s Guide To Metrics That Matter

Stop Flying Blind With Your Email Marketing: A Local Store Owner’s Guide To Metrics That Matter

by Ryan Lester | Dec 19, 2024 | Email Marketing, Holiday Marketing

Here’s the truth about email marketing metrics… Most “experts” overcomplicate this stuff. They’ll drown you in data points that sound impressive but don’t actually help you make more money. I know because I’ve been in the...
The ‘Digital Boomerang Effect’: How Modern Retargeting Turns Window Shoppers Into Buyers

The ‘Digital Boomerang Effect’: How Modern Retargeting Turns Window Shoppers Into Buyers

by Ryan Lester | Dec 13, 2024 | Internet Marketing, Social Media

Picture this: Someone visits your website, spends a few minutes looking around… and then leaves. Like 98% of first-time visitors do. But what if you could keep showing up in their world, gently reminding them about your business? That’s exactly what...

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Latest Posts

  • Freeport Illinois business owner optimizing Google Business Profile to increase visibility and customer calls
    Why Your Freeport Business Is Invisible on Google (Fix It in 2026)
    by Ryan Lester
    October 22, 2025
  • Small business owner confidently reviewing marketing data and analytics on laptop showing improved ROI
    Stop Guessing With Your Marketing – Make Data-Driven Decisions
    by Ryan Lester
    October 17, 2025
  • illustration of a unique retail pop-up store with customers trading canned beans for products, showcasing creative small business marketing strategy
    The Business Owner Who Refused to Take Your Money (And Made a Fortune Doing It)
    by Ryan Lester
    October 3, 2025
  • Digital marketing results dashboard showing 1.25 million impressions and performance metrics for Freeport Cruise Night event campaign
    How We Generated 1.25 Million Impressions While Spending LESS Than Traditional Marketing
    by Ryan Lester
    October 3, 2025
  • Small business owner reviewing digital marketing strategy documents with laptop and planning materials on desk
    Your Digital Marketing Strategy Starts Here – Stop Guessing
    by Ryan Lester
    August 21, 2025

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