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How to Create a Winning Digital Marketing Strategy in 2025: A Small Business Guide

How to Create a Winning Digital Marketing Strategy in 2025: A Small Business Guide

by Ryan Lester | Feb 19, 2025

Let me tell you something that might surprise you… 96% of small businesses are doing digital marketing completely wrong. I know because I’ve seen it firsthand helping local businesses here in Freeport, Illinois turn their digital presence around.  Just...
The Truth About Outsourcing Social Media Marketing in 2025

The Truth About Outsourcing Social Media Marketing in 2025

by Ryan Lester | Feb 19, 2025

You know what keeps me up at night? Watching small businesses flush thousands of dollars down the drain on ineffective social media marketing. Last month, a local client admitted they’d spent $4,000 on social media “management” with zero measurable...
Facebook Ads in 2025: What Local Businesses Need to Know (And What’s Changed)

Facebook Ads in 2025: What Local Businesses Need to Know (And What’s Changed)

by Ryan Lester | Feb 4, 2025

Let me guess: You’ve tried Facebook ads before and got nothing but crickets and wasted money. You’re not alone – 77% of businesses get Facebook ads completely wrong. But here’s the thing: When done right, Facebook ads can be like having a...
Stop Flying Blind: A No-BS Guide to Google Analytics for Local Business Owners

Stop Flying Blind: A No-BS Guide to Google Analytics for Local Business Owners

by Ryan Lester | Jan 21, 2025

Quick question: Do you know exactly how many potential customers visited your website last month? How about how many of them actually picked up the phone and called you? If you’re like most business owners I talk to, you probably don’t. And that’s...
Stop Flying Blind With Your Email Marketing: A Local Store Owner’s Guide To Metrics That Matter

Stop Flying Blind With Your Email Marketing: A Local Store Owner’s Guide To Metrics That Matter

by Ryan Lester | Dec 19, 2024

Here’s the truth about email marketing metrics… Most “experts” overcomplicate this stuff. They’ll drown you in data points that sound impressive but don’t actually help you make more money. I know because I’ve been in the...
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