You know that sick feeling you get after spending $1,500 on ads that went nowhere? Or when you launch a new product and crickets? Yeah, that feeling sucks. Now, this might make you uncomfortable… But hear me out… Nine times out of ten… It happens...
The Bean Store That Broke Every Rule She opened a store that refused to take your money. Only your beans. Kat Kavner was running a small canned food company with great products. The New York Times even called their beans “luscious and excellent.” But...
Navigation: Introduction Marketing Foundation Playbook Framework Implementation Guide Common Pitfalls FAQ Next Steps Want to know the dumbest thing I did when starting my marketing agency? I tried being everywhere at once. Facebook. Google. LinkedIn. Email. Direct...
Quick Navigation Jump to any section of this marketing foundations guide: Introduction Foundation 1: Market Research Foundation 2: Customer Journey Foundation 3: Messaging Framework Foundation 4: Digital Presence Foundation 5: Measurement System FAQ ⏱️ Reading Time: 8...
Look, I get it. Your local business is stuck. You’re watching competitors show up everywhere online while you’re left wondering if you should hire a digital marketing consultant or keep throwing money at random tactics that aren’t moving the needle....
